Life & Leadership Coaching for Hospitality Professionals

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Because the industry you love shouldn't be the thing that breaks you.

You got into hospitality because you love people, you love creating, and you believe in the magic of a remarkable experience. But somewhere between the staffing shortages, the razor-thin margins, and the relentless pace, the passion got buried under the burnout.

That's where I come in. I'm Lori Varsames, a life and leadership coach with deep roots in the hospitality industry, and I specialize in coaching hospitality leaders through burnout and back to their passion. Clients describe our work together as feeling like talking to a best friend with extraordinary insight — someone who knows exactly what to draw out of a conversation to spark real, lasting change.

Whether you're a restaurant owner, a winery leader, or a hospitality executive ready to stop treading water and start leading with intention, I'll help you find the clarity, confidence, and creativity to build something you're proud of — and a life you actually want to live.

Let's find your way back.

Book a free 30 minute chemistry call