About Lori

Hi, I’m a certified personal and professional coach based in Wine Country in Northern California. I serve clients worldwide via Zoom or phone, in English or in French.

My Mission & The Hope for Givers

I believe life—including work—is meant to be an adventure, pushing us to grow, expand and find joy. When we embrace change, authenticity and courageous living, we not only open the doors of possibility for ourselves, but we also give other people permission to do the same.

However, if you are a giver or a pleaser, or a mission-based company of givers, embracing change and courageous choices aren’t easy, particularly because society conditions us to believe that giving should be all about sacrifice and never the self. In workplace cultures where givers are abundant—as in the case with nonprofits, professional caregivers, first responder groups, civic organizations, hospitality businesses, and social impact companies like B-Corps—this same mindset prevents organizations and leaders from growing, innovating, and cultivating retention. Sadly, in both scenarios, givers often finish last, leaving them stressed and anxious, frustrated by unfilled expectations, and in worst-case scenarios, burned out.   

For individuals, my mission is to transform the people-pleasing, perfectionism and burnout that comes with giving into lives of freedom, balance and choice.

For organizations, my mission is to transform overworked, reactive, and divided teams into productive, mindful and collaborative cultures.

For those ready to tackle big changes, I promise to challenge you, to cheerlead you every step of the way, and to empower you to think outside the box. Coaching teaches givers that they don’t need to buy into the myth of endless sacrifice; they, too, can thrive, and when they thrive, there’s more for them to give.

My Story

Since early in my career, I’ve had the good fortune to work for passionate, mission-based companies, where standards and ethics were high. I’ve enjoyed some great peak experiences in my career, but also some deep valleys that have resulted in chronic pain and stress, followed by the diagnosis of an autoimmune condition. Needless to say, the American workplace challenged me on all levels.

I came to life, organization and leadership coaching after a 10-year career in artisan wine sales, followed by a 15-year career in content marketing and consulting in the lifestyle sector (notably food and wine, health and wellness, and travel and tourism). Along the way, I’ve worked with CPGs, B-Corps, international businesses, venture capitalists, non-profits, small family businesses, and several start-ups. After decades of telling mission-based brand and leadership stories, I’m most excited to empower individuals and organizations to rewrite their own—particularly for those who think theirs are already set in stone. Today, I work to empower my clients to transform challenging life, career, and business questions, shifts or set-backs into expansive growth opportunities.

I live in Sonoma, California with my husband, John, and dog, Roscoe. When I’m not coaching clients, I’m playing with Roscoe, hiking, reading, writing, traveling, picnicking, and connecting with family and friends.

Sophie Poukish

I reached out to Lori to help me launch my sustainable clothing brand and could not be more pleased with my decision! Since working with her, I have been so much more organized in my thoughts and actions due to her prompting questions and helpful words of encouragement. I come away from every meeting feeling so inspired and motivated to work through any barriers I see to my successes. Along with her beautiful spirit, she also brings with her an amazing amount of professionalism. Thank you, Lori!

Christine Janeway

I thank my lucky stars that Lori has come into my life. This year, I’ve experienced many challenges including divorce, single parenting, selling a home, and changes in responsibilities at work. With Lori in my corner, we’ve focused on finding what my true values are, and then practical ways to honor and highlight them in my life. Our sessions together allow me to feel focused on being my authentic self, which flows over into being more honest and present for my loved ones. I really believe that Lori was meant for coaching. Her demeanor is loving and bold, and she’s an amazing listener. She knows exactly what to tease out of our conversations to come up with creative ideas and activities that have given me profound inspiration and meaning in my life.

Lindsey Roberts

All of the coaching sessions with Lori are truly from a place of genuine interest and heart-felt intention to connect with clients. Her insights are spot on and always insightful, sparking a need for gentle, but needed change. Lots of 'aha' moments! Feeling immediately at ease, she made it seem like I was talking to my best friend with amazing insight vs. a coach with just some life skills to apply and a worksheet to fill out. Lori's mission is to empower women to be the very best version of themselves. Her decades of experience in the business world and overcoming health issues also means she's able to understand exactly what your challenges are, in your unique situation. She's on the path to doing exactly what her soul calls her to do and that is how you know she's just the person you need to speak with!

Matthew Long

Lori has helped me to make myself and my needs a priority. I had to learn that putting myself last effected the way I ran my business and supported those around me. She helped me understand how our inner saboteurs hold us back from seeing clearly. Her pushing me to be mindful helped me to love myself more and recognize the infinite opportunities available. She’s also shown me that I already possess skills that can help me tackle problems that I have been too overwhelmed to face. Above all, she’s helped me navigate unforeseen obstacles. Thank you Lori!

My Specialties

Personal Growth & Empowerment

Stress Management

Career Changes

Leadership Development

Organizational Mindfulness

Culture Shifts & Change Management

Certifications & Training

I am proud to hold the Certified Professional Co-Active Coach (CPCC) accreditation from the Co-Active Training Institute, among many other important certifications in mindfulness and trauma. This commitment to personal development and well-being symbolizes my earnest dedication to supporting those I coach.