About Lori

Hi, I’m Lori. Nice to meet you! I’m a certified personal and professional coach based in Wine Country in Northern California. I serve clients worldwide via Zoom or phone, in English or in French.

My Mission & the Hope for Midlife

I believe life is meant to be an adventure, pushing us to grow, expand and find joy. When we embrace courageous living, amazing things can happen.

At midlife, some of us realize that we may be living a life that no longer resonates. Some people call this a midlife crisis or in Brené Brown’s words, “a midlife unraveling,” but it could also be less dramatic than that. Whether we have fallen asleep at the wheel in our personal or professional lives, been busy chasing the false promises of societal conventions, or are hungry for something more, it’s normal to reassess, reprioritize, and make new promises for our future. Fortunately, this moment in time offers us the opportunity to change the rules of the game and rewrite our story. Whatever the catalyst, a shake-up and refocus can be the recipe we need to make the second half of our lives extraordinary.

My mission is to help people transform their midlife crises into midlife masterpieces. For those stuck in the indecision, fear, and overwhelm of stepping off the beaten path, we’ll tackle your big changes together, help you understand your priorities and decode self-doubt to build clarity, confidence and fulfillment.

I promise to challenge you to think big, face your fears and live courageously!

My Story

I came to coaching after a 10-year career in artisan wine sales, followed by a 10-year career in content marketing. Along the way, I worked for and with international companies, small family businesses, and several start-ups. After having spent 20 years of my career telling other people’s inspiring stories, I vowed to empower people to craft their own—particularly in midlife when they think their story has already been written in stone. Coaching is great for that!

My path has always been curvy and filled with the adventure of the unknown. It’s often been exciting; it’s also been scary as hell. Throughout my journey, I’ve lived in New York, Vermont, Japan, Washington DC, France, New Mexico and California. The moves have taught me the fear and thrill of transitioning to new places and the challenge of cultural norms. Two career changes forced me to take big chances for the promise of finding fulfillment. And after more than a dozen years of coping with chronic pain, I’ve learned—albeit the hard way—how to prioritize what’s important. It hasn’t always been an easy ride, but it’s one that’s pushed me beyond my comfort zone to fully understand who I am and what I really want out of life.

Today, I live in sunny Sonoma, California with my husband, John, an adventure travel guide. When I’m not coaching clients, I’m hiking, reading, writing, traveling, picnicking, and connecting with family and friends.

Sophie Poukish

I reached out to Lori to help me launch my sustainable clothing brand and could not be more pleased with my decision! Since working with her, I have been so much more organized in my thoughts and actions due to her prompting questions and helpful words of encouragement. I come away from every meeting feeling so inspired and motivated to work through any barriers I see to my successes. Along with her beautiful spirit, she also brings with her an amazing amount of professionalism. Thank you, Lori!

Christine Janeway

I thank my lucky stars that Lori has come into my life. This year, I’ve experienced many challenges including divorce, single parenting, selling a home, and changes in responsibilities at work. With Lori in my corner, we’ve focused on finding what my true values are, and then practical ways to honor and highlight them in my life. Our sessions together allow me to feel focused on being my authentic self, which flows over into being more honest and present for my loved ones. I really believe that Lori was meant for coaching. Her demeanor is loving and bold, and she’s an amazing listener. She knows exactly what to tease out of our conversations to come up with creative ideas and activities that have given me profound inspiration and meaning in my life.

Lindsey Roberts

All of the coaching sessions with Lori are truly from a place of genuine interest and heart-felt intention to connect with clients. Her insights are spot on and always insightful, sparking a need for gentle, but needed change. Lots of 'aha' moments! Feeling immediately at ease, she made it seem like I was talking to my best friend with amazing insight vs. a coach with just some life skills to apply and a worksheet to fill out. Lori's mission is to empower women to be the very best version of themselves. Her decades of experience in the business world and overcoming health issues also means she's able to understand exactly what your challenges are, in your unique situation. She's on the path to doing exactly what her soul calls her to do and that is how you know she's just the person you need to speak with!

Matthew Long

Lori has helped me to make myself and my needs a priority. I had to learn that putting myself last effected the way I ran my business and supported those around me. She helped me understand how our inner saboteurs hold us back from seeing clearly. Her pushing me to be mindful helped me to love myself more and recognize the infinite opportunities available. She’s also shown me that I already possess skills that can help me tackle problems that I have been too overwhelmed to face. Above all, she’s helped me navigate unforeseen obstacles. Thank you Lori!

My Specialties

Midlife Crisis
Management

Courageous
Living

Stress Management
& Mindfulness

Personal
Empowerment

Career
Transitions

Business
Start-Ups

Certifications & Training

I am proud to hold the Certified Professional Co-Active Coach (CPCC) accreditation from the Co-Active Training Institute, among many other important certifications in mindfulness and trauma. This commitment to personal development and well-being symbolizes my earnest dedication to supporting those I coach.